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Small Business & Entrepreneurship

The Small Business and Entrepreneurship Certificate program provides an excellent overview of business principles to students who are interested in starting a small business. The program is also designed for people who are seeking to strengthen an existing small business.

Certificates provide focused training in specialized areas. Certificates are designed to be completed in a short period of time and are based on entry-level business concepts and skills. Certificates are part of the two-year associate degree plans.

Small Business and Entrepreneurship Certificate
Required Courses
BUS 1064 Customer Service
BUS 1072 Topics in Successful Entrepreneurs
BUS 2020 Principle of Management
BUS 2060 Introduction to Business Plan Development
MKTG 1020 Small Business Management
MKTG 1035 Sales Promotion and Advertising
Total credits required: 15

Students in a store

Course Descriptions
BUS 1064 Customer Service
The purpose of this course is to develop the student’s ability to treat customers properly and respectfully. Topics include: telephone courtesy, listening under pressure, assertive problem solving, dealing with the irate customer, winning customers through service, and games customers and customer service people play.

BUS 1072 Topics in Successful Entrepreneurs
The purpose of this course is to introduce students to successful Native American entrepreneurs. This is a study of how a group of Native Americans combined traditional Native values with contemporary business practices and were successful. Students will demonstrate knowledge by developing a major case study of an area Native American entrepreneur.

Cash registerBUS 2020 Principles of Management
A broad-based course in management fundamentals as they apply to management as a career. Includes the study of current philosophies and approaches as they apply to the successful practice of this profession. This course is designed to give a foundation in basic management practices. The course includes a study of current management principles and motivational/leadership skills that may be utilized in the business world.

BUS 2060 Introduction to Business Plan Development
The purpose of this course is to familiarize students with how small businesses are created, operate, and function in the American economy. Students will demonstrate knowledge by developing a formal business plan suitable for a small business start-up.

MKTG 1020 Small Business Management
This course stresses basic techniques in starting or buying a small business and successful operating procedures. The course includes financial planning, location, decision making, cost analysis, marketing, labor budgets, advertising, plus problems of stock control, taxes, and insurance.

MKTG 1035 Sales Promotion and Advertising
An exploration of merchandising and its relationship to the total marketing efforts of an organization selling goods, services, or ideas. Emphasis is placed on selecting the right appeal, planning, budget, layout, and media selection. The topics studied will enable the student to develop a total advertising campaign.

Degree requirements and courses are subject to change. Students should consult with an advisor/counselor when registering for courses.

 2101 14th Street       Cloquet, Minnesota 55720       1.800.657.3712       218.879.0800       Minnesota Relay Service at 711 or 1.800.627.3529
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